ATHLETES FOR GOOD X OLYMPICS + PROCTOR & GAMBLE
I produced a campaign of short, branded films for the 2024 Summer Olympics and Paralympics, each featuring a different athlete whose non-profit is a recipient of the Athletes for Good Grant. A joint initiative from the IOC, IPC and P&G, the Athletes for Good program champions Olympic and Paralympic athletes from around the globe and the charitable causes important to them.
Role:
Line Producer
Creative:
Directed by Nick Aldridge
Just So (London, United Kingdom)
Client:
Proctor & Gamble